August 2, 2025
Transactional emails often get overlooked, yet they have the highest open rates of any email type—often over 80%.
This makes them a golden opportunity to build trust, enhance the customer experience, and even drive repeat purchases.
In this post, we’ll break down the core structure of a high-converting transactional email and show you how to build one using Tempcraft.
Transactional emails are automated messages triggered by user actions. Common examples:
These emails are functional—but that doesn’t mean they have to be boring.
Keep it simple and informative. For example:
Avoid marketing language here—clarity wins.
Use the recipient’s name or account details to build trust and familiarity.
Even if it’s not a marketing email, you can include subtle CTAs:
Always include:
Transactional emails are brand touchpoints.
A clean, consistent design reinforces your professionalism and builds credibility.
Tempcraft allows you to:
If you operate in multiple regions, consider localizing your transactional emails.
Never underestimate the impact of a well-designed transactional email. With thoughtful structure and Tempcraft’s tools, you can turn functional messages into moments of brand loyalty—and even conversion.
